Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Infusing luxe into late night

Cherry

Cherry was a luxury cocktail bar in The Star casino Sydney. With such a name we designed a rich, layered identity that gave us myriad possibilities to evolve them across all applications. The kaleidescope series originated from rich cherry images resulting in an everchanging series of delicious pattern and lavish texture with the colour palette encompassing the brightest of reds to the darkest burgundy blacks. The customised Cherry logotype was designed with an opulent sensibility for this late night bar and is punctuated with a subtle thorn.

Project Scope

Branding
Identity
Digital
Print
Packaging
Signage

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