Redefining an independent creative agency
Infusing luxe into late night
Cherry was a luxury cocktail bar in The Star casino Sydney. With such a name we designed a rich, layered identity that gave us myriad possibilities to evolve them across all applications. The kaleidescope series originated from rich cherry images resulting in an everchanging series of delicious pattern and lavish texture with the colour palette encompassing the brightest of reds to the darkest burgundy blacks. The customised Cherry logotype was designed with an opulent sensibility for this late night bar and is punctuated with a subtle thorn.