Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Penthouse to
Pavement

Nike SS11

From penthouse to pavement, the Nike installation was designed and built in a Sydney city penthouse, uitilising the view as a dramatic backdrop for the collection. Made entirely of printed corrugated cardboard it was a testament to creating a concept space with smart budget materials. Printed to showcase an abundance of energetic Nike images, we constructed freestanding wall panels, furniture to house the collection and dimensional triangular table tops for display. It was an exhilarating mash of creativity, energy and simplicity of form. Sparsely placed decals across the floor to ceiling windows used the city light for added shadow play and pattern.

Project Scope

Identity
Digital
Print
Installation
Signage

Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11
Nike SS11