Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

SML

Brand and Communications
Design Agency

Standout

Creating competitive
brand difference

Meaningful

Aligning strategic thinking and
vision to business objectives

Loved

Delivering communications
that genuinely connect

Focussed

Every job starts with a simple, concise project
plan – you get a road map from start to finish.

Sharp

We believe every brand should immediately
and clearly communicate the brand promise.

Ticks every box

Every solution is delivered on brief,
on time, on budget and on the money.

Approach

Expertise

Strategy
Naming
Branding
Identity
Web
Digital
Print
Packaging
Environment
Signage

Vanessa Ryan

Founder & Chief Creative Director

Brand Identity & Communications
Creative Strategy

Patrick Leong

Design Director

Brand Identity & Communications
Design & Art Direction

Gerson Mena Murcia

Interactive Designer

Web Development & Design
Multi-Media

Our Senior
Team

STANDOUT
PARTNERS

Paul Gardner

Business & Marketing Consulting

Business Strategy
Branding & Marketing Communications
Founder & Presenter: PG Podcast

Sally McNeill

Strategy & Project Management

Brand Strategy
Marketing & Design Consultant
Founder: Crew

Lisa Lewers

Social Analyst

Research Visionary
Founder: Lewers Research

Chrissie Feagins

Creative & Content Strategy

Creative & Strategic Thinker
Content Curator
Founder: Rainmaker

Success
Stories

Claire Edwardes

Artistic Director / Ensemble Offspring

“Ensemble Offspring can’t recommend SML highly enough! They are the perfect combination of quality design and programming standards as well as extremely  friendly and helpful personal service. Vanessa, Gerson and Patrick are a total pleasure to deal with and really are a dream team when it comes to rebranding and website design and building. SML websites are both functional, unique and beautiful and we are extremely happy with the final result they created for Ensemble Offspring.”

Patrizia Fimiani

Visit Victoria

“Visit Victoria appointed SML Design for a brand refresh for the White Night Project. The scope of works included a redesign of all elements of White Night Melbourne and three regional events in Ballarat, Bendigo and Geelong. SML has shown a proactive and professional approach in their design work with the Visit Victoria marketing team and the curatorial team David Atkins Enterprises. We have had very positive feedback on the design elements of the project. The project works across multiple stakeholders and requires a level of professionalism with coordinating the various competing needs. We wish SML every success in their future work.”

Sally Capp

Lord Mayor City of Melbourne

“SML Design produced thoughtful and impactful work for me in very tight timeframes. SML was able to understand the brief and translate that into a creative campaign that reflected my brand and values and ambitions. Their ability to produce quality work within deadlines demonstrates their listening skills and superior ability to interpret a client’s brief into an effective creative campaign. SML has the capability and capacity to undertake challenging projects and deliver quality work that uniquely reflects the client’s outcomes.  I would not hesitate to recommend SML.”

Stephane Fayd’herbe

CEO / CIA Services Group

Vanessa has the quintessential eye for detailed design producing flawless and meaningful work. She is unrelenting and tenacious in her quest for consistency and continually offers clients incredible value.

Kilee Hughes

Founder / President at Six One Agency

“Dedicated. Efficient. Visionary. Attentive. Creative. Collaborative. Thoughtful. Accomplished. Organised. Prepared – all words to describe the immensely talented Vanessa Ryan. Vanessa brought innovative & new ways of thinking to the world of Nike Pacific Public Relations & Marketing. I don’t think I have worked with anyone in the industry that is so motivated and driven. I would highly recommend, hire or work with Vanessa again in a heartbeat.”

Paul Gardner AM

Founder Sales & Media

I have had the honour and privilege of working with brand experts over many years and through various iterations and can tell you that, in my experience, none are better than Vanessa and her team. She may have started SML as small, medium and large, but the work and results I have witnessed first hand certainly redefine her as Standout Meaningful and Loved…don’t just take my word for it, ask her clients!

Richard Blackman

Founder / RBD

SML designed the new RBD website and identity and have truly lived up to their mantra – Standout, Meaningful, Loved. We initially were not going to change the existing identity but agreed with the sml team that strategically it made sense to refresh it. The new logo cleverly embodies the heritage of the former while creating a striking, powerful mark for the future. The use of the letter shapes as project images is a perfect device. The website design is dynamic, functional and downright sexy. Vanessa and the team are clever, endlessly inventive and a pleasure to work with.

Trinity Dickson

Chief Operating Officer / Solubility

SML recently worked on the re-branding our or Law firm, and Vanessa and her team worked tirelessly to pride us with a new brand we can be proud of. We especially appreciate the time taken to understand and “get” what Solubility is all about and to represent our brand authentically but with creative flair. Working with Vanessa and her team has been an absolute pleasure, we were constantly impressed with their vision, creativity, problem-solving, and energy. Nothing we threw at them was ever a problem and they were always responsive and accommodating and approached our project with enthusiasm and skill. The SML team provided us with a full branding and digital offering, not only re-inventing our brand, but delivering a slick and impressive website which we are incredibly proud of and also helping us to organise a very successful launch event. Any expectations we had were exceeded and we would not hesitate to highly recommend Vanessa and SML.

loved
Awards

Graphis Design
Gold
Merit
Indigo Awards
Bronze - Logo
Bronze - Website Design

Graphis Design
Merit

Graphis Design
Silver

Graphis Design
Gold
Silver

Graphis Logo 9
Platinum
Silver

Trouver

Silver

First Choice

Silver
Graphis Design

Graphis Design
Merit

Songbird

Merit

Graphis Design

Graphis Design

Graphis Design
Gold

The One Show
Merit

Graphis Logo 8
Gold

Waterfront

Gold