Designing a digital media destination
Highlighting Grand Scale & Discovery
The research Grampians conducted for the region concluded that most Australian’s knew of the region without knowing where it was located or what it’s product offering entailed. We collaborated with COMO Digital to create an all new digital identity, advanced mapping to support geospatial awareness of various destinations, promotion of best in class product across many categories and an advanced content personalisation engine to increase yield.
The amazing heroic home page images capture the impact of The Grampians grand scale and breathtaking views. Central to the site strategy we incorporated the power of social media, by linking their new campaign hashtag directly to the home page title, setting the scene for significant site content coming directly from tourist posts. Clean contemporary typography and a stark palette of white and navy, gives a bold simplicity to the navigation and a fresh foundation for the breadth of images to shine.