The Grampians

SML worked in partnership with COMO Digital to create an all new digital identity, advanced mapping to support geospatial awareness of various destinations, promotion of best in class product across many categories and an advanced content personalisation engine to increase yield.

To create a point of difference we began with the amazing heroic image to capture the impact of The Grampians grand scale and breathtaking views. Central to the site strategy we incorporated the power of social media, by linking their new campaign hashtag directly to the home page title, setting the scene for significant site content coming directly from tourist posts. Clean contemporary typography and a stark palette of white and charcoal navy, gives a bold simplicity to the navigation and a fresh foundation for the breadth of images to shine.