NIKE 11 was created in conjunction with the space and installation for the preview of Nike Winter 11, where we launched a digital lookbook site and video, created as a platform for targeted media and Nike influencers to easliy view and request any of the new season collections.

We partnered with Digital Folk Melbourne for the project which was considered a best practice initiative by Nike’s global team visiting the Australian launch. The accompanying video was created as an easy ‘how to’ guide that highlights the benefits and user experience of the lookbook infused with the inherent energetic Nike DNA.