Great Trails Victoria
Exploring a New Adventure
Showcasing the Beauty of Wine Country
King Valley is arguably the strongest wine region in northern Victoria. We collaborated with COMO Digital to deliver the identity, digital design and strategy for increasing yield from day-trippers to the region.
The KV identity simply represents the valley as the letter V crowned with the sun, with natural colours of green and burgundy evoking the wine country the region is known for. The website features a soft colour palette, specifically matched to the natural local landscapes and evocative tourism photography that showcases King Valley’s strongest offerings. The central hero image is a dramatic one that showcases the beauty of the valley and is a great counterpoint for the instagram feed featuring visitors experiences. The strong social events calendar and colour blocked modular grid, gives the site warmth and personality to strengthen their position as one of Victoria’s key destinations.