King Valley

The King Valley identity is a contemporary mark that simply represents the valley as the letter V that is crowned with the sun, while the natural colours of green and burgundy evoke the wine country the region is known for.

The responsive website features a soft colour palette matched directly to the natural local landscapes and evocative tourism photography that showcases King Valley’s strongest offerings. The central hero image is a dramatic one that showcases the beauty of the valley and is a great counterpoint for the instagram feed below it. This, in combination with a strong social events calendar and colour blocked grid, gives the site warmth and personality and strengthens their position as one of Victoria’s key destinations.