Hourigan
Creative Leadership
Leaf = Life
The identity has been designed to change with all four seasons complete with leaf shapes specific to the indoor plants they love. Their store and inventory is constantly changing and growing so it was important that the identity reflect both and their eclectic style and seasonal plant offerings. The store is uncomplicated, authentic and enchanting and Little Leaf reminds us that it’s the simple things in life that make us happy.
Little Leaf have garnered a wave of attention in the first year of the new store. The brand is a happy one and has had an overwhelming connection with local stylists, avid social media followers, designers and plant lovers, including the hosting of a must sought after Kinfolk dinner and event centred around the eclectic style of the store.