Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Creating a bespoke fashion studio

Baz

Baz is a bespoke fashion label with a relaxed chic elegance and confidence.
Clean silhouettes with a twist for a multitude of ways to wear the same garment, give a unique proposition to this label that really can fit and flatter any wearer’s shape or style.

Limited edition fabrics, handmade in Australia, add to the appeal and immediacy of availability for the BAZ devotees. The identity uses custom cut letterforms to create this simple, modern, sharp logotype that rearranges in different formats just as the clothing itself can be reworked by the wearer. The purist black and white palette contrasts with the softer images and adds to the understated but chic vision for the label.

Project Scope

Strategy
Branding
Identity
Digital
Print
Packaging

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