SML created the Hourigan brand identity with an impactful visual style and a predominately black and white palette, that sets a strong positioning in the market and a visual synergy to their spectacular and unique environment.

The H mark for Hourigan very simply symbolises the desire for talent to climb and rise to the top and that Hourigan is a long term partner, confidant and builder of future careers. The responsive website is a gallery of who’s who in media and marketing, with a foundation of dramatic images of their space and environment that is completely unique and inspiring to visit. The website, stationery suite, signage and environment all project the company’s forward thinking that speaks directly to their elite talent base and fervent drive to champion creative leadership.