Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Cool Mapping

Nike x Superfuture

In conjunction with the installation space for Winter 11, we designed a notebook and commissioned Superfuture to create customised maps featuring Nike along with Superfuture’s cool edit of shopping and lifestyle destinations in Melbourne and Sydney.

The notebook juxtaposed the maps with editorial photography highlighting each of the four collections featured in the installation, each telling its own Nike story for running, football, training and sportswear. Each book individually packaged and tied with a black acrylic swoosh.

Project Scope

Print
Packaging

Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture
Nike x Superfuture