Creating a penthouse to pavement showcase
Customised cool mapping
In conjunction with the installation space for Winter 11, we designed a notebook and commissioned Superfuture to create customised maps featuring Nike along with Superfuture’s cool edit of shopping and lifestyle destinations in Melbourne and Sydney.
The notebook juxtaposed the maps with editorial photography highlighting each of the four collections featured in the installation, each telling its own Nike story for running, football, training and sportswear. Each book individually packaged and tied with a black acrylic swoosh.