SML designed the identity, print materials, interior space and all graphic and modular elements with a bold and energetic personality in keeping with their product that is not designed for the shy.

The MDreams identity heroes their signature hot pink and the soft malleable plastic they are synonymous with. Our approach for the interior was to explore the merger of plastic and colour within the confines of a strict budget, featuring a wall of clear acrylic gridded pegs, a cityscape of tiered modular frames, acrylic hoop chandeliers and a clashing explosive graphic wall.