Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Designing a contemporary Italian classic

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Bar Machiavelli is a premium Italian restaurant in Darlinghurst, Sydney.
At the core of the identity idea is the name and its meaning – Machiavellian is about duplicity and duality. The concept of duality is a theme throughout the restaurant idea. The contemporary space is grand but authentic; it is elegant and sophisticated but warm and fun loving; with the highest quality food at an affordable price; and the experience of Naples in the heart of Sydney.

The typography has a dual personality, designed to work seamlessly with the interior concept, their distinctive style, dramatic space and incredible italian food. Central in the restaurant is an enormous art wall with a dramatic male and female head overlooking the space. The rich interior palette of dark aubergine and red gave us a perfect palette that is contemporary, distinctive and very italian.

Heads by Robert Doble, Interior by Jason Mowen.

Project Scope

Strategy
Branding
Identity
Digital
Print
Signage

Awards

Merit / Identity
Graphis Logo 9

Merit / Identity
Graphis Design 2017

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