SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Gift Cards With Heart

GCX

Gift Card Exchange aims to be the most trusted Aussie brand for stupendously easy, accessible, joyous gifting. GCX is continually innovating through thoughtful product and service development to help convert Aussies’ good intentions into effortless acts of tangible joy. Not your average gift card people!

GCX are revolutionising the perception of gift cards, by flipping the idea from thoughtless to thoughtful, transforming them from a last-minute gift to gestures of thoughtfulness and care. The clever GCX card gives the recipient carte blanche to buy across a versatile range of options and brands—from dining experiences to entertainment—it’s a little gift card that can do big things. The Brand refresh renamed Gift Card Exchange to GCX – emphasising the ‘X’ into the brand hero, the X factor, multiplying choices, and giving xoxo kisses and hugs. The saturated colour palette infuses the brand with joy, energy and the uplifting feeling of boundless giving.

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