Packaging the energy of Nike
Designing a digital media destination
Designed for sport and crafted for life, the N98 (short for National 1998) originated as a tribute to the 1998 Brasilian National Soccer Team. It was perfected by Nike Sportswear, and launched in Australia with a seeding to influencers and sportswear fanatics. The N98 packaging was designed as a limited edition customised box with swing tags, silkscreened with the graphic inspired by the N98 fabric designed to fit for extreme flexibility of movement.