A key
partnership

ST&P

ST&P was a well regarded independent creative communications agency working in advertising, design and digital media but the visual identity was outdated and in need of change to express it’s more diverse offering. A new identity was required to reflect the name change from Samuelson Talbot & Partners to simply ST&P.

The ampersand is central to the design idea, emphasising ST&P’s collaborative approach to business and the keyhole through which to view their new projects and campaigns. The simplicity of the design and the strength of its appearance, perfectly aligned to the personality of their business. ST&P has recently gone through another major change and was merged to be part of the M&C Saatchi group.