White Night

The Identity for White Night transforms the mark into a ‘lighting rod’ that represents the artistic journey of art and light with imagination that has no boundaries. The mark merges the letters WN into a single form, with the angled slash of striking glowing light that can change in length according to each application. Designed as a series, that is colour coded to represent each city, the ‘slash’ also works as a split screen to juxtapose projected art images or background colours with the palette inspired by night skies.