1 Kent Lane
Melbourne VIC 3181

145 East 74th Street #PHC
New York NY 10021

Creating an icon in cyber security


A complete revolution in digital security, VeroGuard is a platform that powers a variety of unique cyber security products. Built upon a globally patented network it offers the most secure portable digital identity solution available with unparalleled cloud-based data security for all online digital communications.

The cornerstone of the identity system is the VeroGuard shield, an iconic brandmark which places it at a level where its peers are the banks, payment systems and technology companies. It exudes quality, clarity, trustworthiness and confidence. It symbolises ‘black box’ security and their mission to protect and secure each online identity for government, corporations, businesses and citizens to have the freedon to function online with absolute confidence.


VeroGuard was fifteen years in the making and needed differentiation in a fast growing category being reshaped by challenger brands and digital start-ups. Their customers include Governments, Corporates and Businesses requiring absolute online security and they needed to elevate the brand to be a confident global player. They required brand assets that could make sense in a connected digital ecosystem that communicated their advanced technologies and superior security ip into an easy to understand solution.


VeroGuard commissioned SML as its brand partner to elevate the brand in the globally competitive environment of cyber security. We developed a creative strategy and designed a new visual
identity that sets them apart and confidently resonates across all touchpoints to connect with their variety of customers. ‘Securing Your Digital World’ was the creative platform for their brand expression. This came to life through the ‘Black Box Shield’ identity which became a key signifier and simple but visually descriptive way to present their complex technology solutions effectively

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