Clear solutions for creative businesses
Solubility is a unique specialist law firm offering clear solutions to complex legal questions around IP commercialisation for businesses at the cutting edge of technology, science and creativity, from Australian companies to global enterprises. Their clients operate in a wide variety of complicated, scientific categories, working at the sharp end of new discoveries.
The visual concept began with a ‘full circle’ interrogation of the company and identified it’s expertise and values. The brand idea ‘Clear Solutions’, is encapsulated in the serene Circle identity, demonstrating Solubility’s intellectual rigour and professional abilities – ‘Clear thinking for clear solutions’, and their immersive approach to making the complex simple. The website features an interactive background with animations that expand the Identity into info graphics describing their approach, services and expertise.
Merit / Identity
Graphis Design 2021