Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Clear solutions for creative businesses

Solubility

Solubility is a unique specialist law firm offering clear solutions to complex legal questions around IP commercialisation for businesses at the cutting edge of technology, science and creativity, from Australian companies to global enterprises. Their clients operate in a wide variety of complicated, scientific categories, working at the sharp end of new discoveries.

The visual concept began with a ‘full circle’ interrogation of the company and identified it’s expertise and values. The brand idea ‘Clear Solutions’, is encapsulated in the serene Circle identity, demonstrating Solubility’s intellectual rigour and professional abilities – ‘Clear thinking for clear solutions’, and their immersive approach to making the complex simple. The website features an interactive background with animations that expand the Identity into info graphics describing their approach, services and expertise.

Project Scope

Strategy
Branding
Identity
Website
Digital
Signage

Awards

Merit / Identity
Graphis Design 2021

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