SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Redefining and rebuilding a name in design

RBD

RBD / Renovate Build Design creates exceptional spaces and places. They wanted a new Brand Identity to convey their skills and the striking new mark also becomes a clever device to showcase their beautiful project work. The bold simple shapes of the letters in a flat 3D form help reinforce the company ethos of storytelling, as the mark has the ability to become a window to showcase the narrative of the firm’s work.

CHALLENGE

ISGM was a fast moving workforce design and delivery company that transformed the usual service outcomes of large businesses into great experiences. Unfortunately they had lost sight of what their name meant and stood for, along with an inconsistent narrative and a dated non premium brand.

SOLUTION

SML renamed and rebranded the company with a meaningful brand shift, linking business vision and brand strategy – to become Tandem – a simple and memorable name that has immediate meaning and connection to their business. Core to the new brand identity is the logotype with the dimensional icon framing the ‘and’ in Tandem, highlighting the partnerships they form in business and we developed the brand promise of ‘Exceptional Outcomes Simply Delivered’ that sits at the heart of all their communications.

“SML designed the new RBD website and identity and have truly lived up to their mantra – Standout, Meaningful, Loved.”

Richard Blackman

Founder | RBD

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