SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Redefining and rebuilding a name in design

RBD

RBD / Renovate Build Design creates exceptional spaces and places. They wanted a new Brand Identity to convey their skills and the striking new mark also becomes a clever device to showcase their beautiful project work. The bold simple shapes of the letters in a flat 3D form help reinforce the company ethos of storytelling, as the mark has the ability to become a window to showcase the narrative of the firm’s work.

CHALLENGE

RBD were going through a complete revolution of their business and offering. Moving away from their successful graphic design studio of 30 years and morphing into a new interior design and build partnership. A new brand story and refresh needed to be strategised and crafted in order to signal the major shift in RBD’s positioning to the market in order to pivot and capture a new
audience and clientele

SOLUTION

Originally known as ‘Richard Blackman Design’ we changed the narrative of the RBD acronym very simply to the more descriptive ‘Renovate Build Design’. This evolution boldly encapsulates both the new offering and the expertise of the three partners. The robust and confident logotype has been designed to represent ‘spaces’ that can showcase their work and interiors stories to create visual standout amongst competitors across all brand touchpoints

“SML designed the new RBD website and identity and have truly lived up to their mantra – Standout, Meaningful, Loved.”

Richard Blackman

Founder | RBD

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