Redesigning the belle of the beach
Redefining and rebuilding a name in design
RBD / Renovate Build Design creates exceptional spaces and places. They wanted a new Brand Identity to convey their skills and the striking new mark also becomes a clever device to showcase their beautiful project work. The bold simple shapes of the letters in a flat 3D form help reinforce the company ethos of storytelling, as the mark has the ability to become a window to showcase the narrative of the firm’s work.
Bronze / Website Design
Indigo Awards 2023
Silver / Identity
Graphis Design 2023
Gold / Website
ADC Awards 2022
RBD was going through a complete revolution in its business and offering. Moving away from their successful graphic design studio of 30 years and morphing into a new interior design and building partnership. A new brand story and refresh needed to be strategized and crafted in order to signal the major shift in RBD’s positioning in the market in order to pivot and capture a new audience and clientele. They wanted a new Brand Identity to convey their skills and showcase their work.
RBD creates exceptional spaces and places. Originally known as ‘Richard Blackman Design’ we changed the narrative of the RBD acronym very simply to the more descriptive ‘Renovate Build Design’. This evolution boldly encapsulates both the new offering and the expertise of the three partners. The robust and confident logotype has been designed to represent ‘spaces’ that showcase their work and interiors stories and create a visual standout amongst competitors across all brand touchpoints. The bold simple shapes of the letters in a flat 3D form reinforce the company ethos of storytelling, with the mark’s ability to become a window to showcase the narrative of the firm’s work.
“SML designed the new RBD website and identity and have truly lived up to their mantra – Standout, Meaningful, Loved.”
Founder | RBD