Pacific Brands

We worked with the identities of the most iconic of their brands to create the Pacbrands ‘wallpaper’ on the inside covers that peeks through the large typographic cover statement. The editorial features a photographic storybook about each of the feature brands, each telling a story of personal and emotional connection to the product and why they are so loved. It was a simple and powerful way to show the true feeling Australian’s have for these home grown brands.