1 Kent Lane
Melbourne VIC 3181

145 East 74th Street #PHC
New York NY 10021

Nike 11

Redefining a media launch

Nike 11

This installation was designed and built with Nike history, innovation and technology central to each story. Constructed in a photographic warehouse we built four distinct spaces using mixed materials to create a skin for each collection of running, football, training and sportswear with Nike DNA throughout. Highlights included the history of Nike footwear with rare archival originals; a US based Nike designer on hand to talk the sneaker obsessed through their evolution; a collab design for the fédération française de football and launch of the new lunar eclipse model.

In conjunction with this launch we created their first digital lookbook website and video for influencers and media to order the collection; commissioned Superfuture to design customised maps featuring their curated edit on the latest shopping and lifestyle destinations of Melbourne and Sydney; and a wall of collection cards for pr and media.

Nike 11
Nike 11

“SML brought innovative & new ways of thinking to the world of Nike Pacific PR & Marketing. I don’t think I have worked with anyone in the industry that is so motivated and driven.”

Kilee Hughes

Founder | Six One Agency

Nike 11

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