Nike 11

The installation was designed and built with Nike history, innovation and technology underpinning the collection and each story. The installation was constructed in a photographic warehouse and consisted of four distinct spaces designed using mixed materials creating a skin for each collection, each telling its own Nike story for running, football, training and sportswear with Nike’s DNA throughout.

Highlights included the history of Nike footwear with rare archival originals; US based Nike designer on hand to talk the sneaker obsessed through their evolution; a collab design for the fédération française de football and launch of the new lunar eclipse model.

In conjunction with the space for Winter 11, we launched a digital lookbook site and video and commissioned Superfuture to create customised maps within a notebook featuring Nike along with Superfuture’s edit on shopping and lifestyle destinations of Melbourne and Sydney.