Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

A clever campaign with a controversial twist

Marie Claire

This outdoor print series was simple and dramatic. International luxury fashion houses such as Hermes, Chanel, Prada, Bally, Vivienne Westwood, Jean Paul Gaultier, Juicy Couture were alongside Australia’s Sass & Bide to create the campaign with purely logo’s – albeit twisted versions of the originals – that were mimicked with wit on the controversial stories the magazine is known for. Campaign created for Marie Claire Australia with The Campaign Palace.

Marie Claire
Marie Claire
Marie Claire
Marie Claire
Marie Claire
Marie Claire
Marie Claire
Marie Claire
Marie Claire
Marie Claire