This outdoor print series was simple and dramatic. International luxury fashion houses such as Hermes, Chanel, Prada, Bally, Vivienne Westwood, Jean Paul Gaultier, Juicy Couture were alongside Australia’s Sass & Bide to create the campaign with purely logo’s – albeit twisted versions of the originals – that were mimicked with wit on the controversial stories the magazine is known for. Campaign created for Marie Claire Australia with The Campaign Palace.