Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Revitalising a cherished icon of fun

Luna Park

Luna Park wanted to reinvigorate their Brand to remind their audience how liberating it is to have fun, giggle and smile and to bring that energy and joy back into the community. The Brand identity represents the renowned and iconic building façade with its larger-than-life mouth entrance that is instantly recognisable and captures their ‘Just for Fun’ tagline, spirit and attitude.

The identity series springs to life with individual characters and personalities, holidays and annual events, so that the brand is always fresh and relevant and can adapt to any celebration or cause. With this in mind we proposed the ‘Just for Good’ concept that opens up the famed Luna Park spirit to champion charitable causes such as Sids, Foster kids, Movember, Breast Cancer and Marriage equality.

Project Scope

Branding
Identity
Digital
Print
Merchandise
Signage

Awards

Gold / Identity
Graphis Design 2018

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