Our approach to the Identity was simple. To imbue the brand mark with the specific attributes of the product that make it special – lightness, superior scaleability, quality of colour and ease of use, all with the underlying form of LW. The mark is responsive and changes shape and form according to the scaleĀ of each application.

SML has worked closely with LiteGRP from the early stages of product development with the creation of the name and new brand identity as key in the process of attracting multiple partners and investors. In its initial stages of production, the product will be launched this year with partners in both the US and Europe and is set to disrupt the current industry.