Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Creating a new name in LED technology

Litewall

Litewall is an ultra thin, lightweight LED tile from LiteGRP that is light years ahead in digital displays and can be scaleable to any size or shape. We have worked closely with LiteGRP from the early stages of product development in the creation of the name and brand identity that are key in attracting multiple partners and investors.

Our approach to the Identity was simple. To imbue the brand mark with the specific attributes of the product that make it special – lightness, superior scaleability, quality of colour and ease of use, all with the underlying form of the letterforms LW. The mark is responsive, changing shape and form according to the scale and format of any application.

Project Scope

Strategy
Naming
Branding
Identity
Digital
Print

Awards

Platinum / Identity
Graphis Logo 9

Gold / Identity
Graphis Design 2017

Litewall
Litewall
Litewall
Litewall
Litewall
Litewall
Litewall
Litewall