The original Lewers identity was an abstract flower that had personal relevance to the founder. Our approach was to reinvent it with meaning that aligns with the innovation and creativity that is in their DNA and to inject that sense of curiosity and discovery.

The flower is constructed from seven symmetrical circles – the number seven represents knowledge and wisdom, it is the seeker, the thinker, the searcher of truth.
The mark multiplies and shifts into seven different formations representing Lewers brand values, their curiosity, and joy of discovery and the communities they bring together and work with.