Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Creating a new benchmark in beauty

Kit Collective

Kit Collective is an initiative founded in New York City that reinvents and revolutionises the simplicity of recruiting and the building of successful teams in the beauty and wellness industry. It’s the toolkit to give professionals the recognition for the client relationships they establish and rewards them with career opportunities.

The Kit identity logotype is bold and sharp. Designed to be clean cut, confident and immaculate in its form, whilst unisex in its appeal within the industry. The strict colour palette of black and white was inspired by the photography and elevates the new brand to fit amongst the fashionable and well groomed aesthetic of the beauty and wellness world.

Photography Darren Tieste.

Project Scope

Strategy
Naming
Branding
Identity
Website
Digital
Print

Awards

Silver / Identity
Graphis Logo 9

Kit Collective
Kit Collective
Kit Collective
Kit Collective
Kit Collective
Kit Collective
Kit Collective
Kit Collective
Kit Collective