Brand creation is at the heart of our work. A symbol, mark or logotype, captures a brand’s unique essence so it can stand out from the crowd and draw you into a meaningful emotional connection with its inherent character and values.

This selection of identities, displayed in their simplest form of black and white, cover a wide variety of industries and clients both big and small, from entrepreneurial startups to corporate companies. Most have been created at SML, along with a few previous works from over the years, exhibiting our deep love for identity and all it encapsulates for a company, its values and ethos.