SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Cover Image Identities
Cover Image Identities

Showcasing marks of experience

Identities

Identity and brand creation is at the heart of our work. A symbol, mark or logotype, captures the unique essence of a brand and draws you into a meaningful emotional connection to its underlying character and values.

This selection of identities, displayed in their simplest form of black and white, cover a wide variety of industries and clients both big and small, from entrepreneurial startups to corporate companies, exhibiting our deep love for creating identity and all it encapsulates for a company, its values and ethos.

Project Scope

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White Night White Night
White Night

Reimagining a city for one night

Toppi Toppi
Toppi

Branding an Italian culinary force