Itse
Pilates Itself
A Fresh Perspective in Business Management
Exvos
Growing a business quickly comes with many challenges, Exvos is an experienced Business Management Advisory that works to build sustainable growth for their clients. They provide a suite of high-performance programs designed to accelerate and develop the next generation of business leaders giving them the knowledge, wisdom, and power that will take the business they have grown and turn it into a great company that stands the test of time.
CHALLENGE
The Business Management space is a vast landscape of consultants and advisors that work within a generally conservative aesthetic. Exvos wanted a fresh and unique brand to reflect their expertise in producing high-performance programs that result in positive work environments that engage, motivate and inspire. Our desire was to reflect this philosophy to give the brand the right framework for how they work and connect with their clients and importantly to create standout amongst big industry competitors.
SOLUTION
Our approach was to create a simple strong wordmark that speaks to the client’s core business expertise. The X within the logotype symbolizes the X factor and high-performance achievements they bring to each client. Within the X is also the ‘plus’ that represents their forensic accounting expertise and the positive motivational results they envision. The X multiplies across graphic applications as a pattern representing business culture, fast-growth companies, and networks. The colour palette of sage green was chosen for its qualities of wisdom, judgment, and experience in conjunction with the mint green representing originality, innovation, and new beginnings.
