Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Creating a sneaker gallery

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Following the success of the Chuck II global launch, The Converse ‘Blank Canvas’ gallery was created to exhibit the AllStar sneaker portrait series. The gallery was in the shell of a warehouse about to be redeveloped, where we built a portrait gallery hung with floating sneakers on canvases. The AllStar portraits highlighted the personality of a sneaker to it’s owner. A ‘blank canvas’ to make it what you will and what you wear.

Industrial scaffolding and rebar constructs defined the Cons display, juxtaposed with a floor sculpture of black steel with lighting inside the frames, alongside corresponding steel wall plinths with magnetised hanging Jack Purcell’s.

To launch the space a dinner party was staged with the creation of six tiered sneaker chandeliers made of Converse hightops in signature red, white and blue, set the scene above the blank canvas with layered table sneaker domes.

Project Scope

Identity
Digital
Print
Packaging
Installation
Signage

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