Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Reinventing a studio of style

Converse 14

This installation was created and built in a vast warehouse that gave its own incredible character to the event. Three distinct spaces were created to
showcase each of the three stories for Converse – the Painter’s Studio, the Inventor’s Lab and the Ambassador’s Gallery

The American sneaker flag created a grand entrance into the vast space and world of Converse AllStars with a 9 x 6 metre ‘dripped’ wall, painted by artist Robert Doble. Clear acrylic plinths were covered in volumes of dripped paint that gave the illusion that the paint created the stands. The Cons gallery highlights street culture with Cons ambassadors and storyteller’s portraits printed on aluminium. Jack Purcell featured an inventor/curator area, where we created a sneaker ‘synthesiser’ so the attendees could play a range of instruments such as piano, flute and organ by tapping the JP sneaker like a keyboard.

Project Scope

Branding
Identity
Digital
Print
Packaging
Installation
Signage

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