Behaviour economics

Behaviour Change Partners

Behaviour Change Partners is an advertising agency that uses behavioural
theory to inspire creative ideas. They offer a new approach, learning from behavioural economics, choice architecture, social psychology and neuromarketing, that establish real and sustainable behaviour change.

Changing how people think and feel is a waste if you don’t change what they do. With this core idea in mind, we created an identity that demonstrated change within it. The logotype can work horizontally, vertically and angled to suit different applications, with the arrows highlighted to show the obvious directional shift. BCP principal, Paul Fishlock, “We spend a lot of time articulating how we move people from a current behaviour to a new behaviour. Spotting the aligned ‘a’s in the name and making them arrows is both relevant and elegant – not just a logo but a brand device we can use right across the business.”