Visit Ballarat tourism approached us with the challenge of delivering a website to greatly support their strategy of expanding tourism visitation far beyond the currently dominating visiting friends and relatives/family segment.

We partnered with COMO Digital to create a new digital identity for Ballarat that successfully tested to appeal to a much broader market. We adopted Ballarat’s brand look and their simple but strong colour palette into the creative to execute a modular design that can change format easily to suit the variable social content. Emphasis can switch between the saturated highlight yellow to the subtler grey aiding the user to navigate through the richly informative site.rey aiding the user to navigate through the richly informative site.