Locations

SML AUS
1 Kent Lane
Melbourne VIC 3181

SML USA
145 East 74th Street #PHC
New York NY 10021

Redesigning the belle of the beach

Aquabelle

Aquabelle is a series of boutique luxury holiday apartments on the beachfront in the Mornington Peninsula. Designed for an easy going luxury experience with an atmosphere that is casual, stylish and family friendly.
The identity consists of three water droplets that represent the three original apartments in the series that has grown to seven.

The newly launched website utilises drone video of beach scenes and throughout each individual apartment that are all uniquely styled. Their distinct aqua palette flows throughout the site and imagery, setting the tone for their easy beachside lifestyle and aesthetic. Aquabelle won Gold in the 2015 Victorian Tourism Awards and Bronze in the 2015 Australian Tourism Awards.

Project Scope

Strategy
Branding
Identity
Website
Digital
Print
Signage

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