We created the new name and responsive identity for Kinetec in order to powerfully portray the essence of the product. It is easy, secure, reactive, and scaleable and as the name suggests, art in motion. Any display devices allocated on demand connect Litewall and any digital devices to create a digital network. The identity visualises the dynamic ‘K’ as media projecting from a screen, the shape simply responding to each format and application with ease. Using abstract colour to symbolise media and video gives us a powerful and artful mark that is unique, everchanging and dramatic.