Babcock & Brown
The identity is constructed from the two B’s to create a distinctive and dimensional global mark with the all important ampersand that emphasises their partnerships.
The brand architecture was redesigned to be flexible in order to easily add companies as they were acquired, sometimes overnight. It warranted a clean and contemporary typography system to work with the mark and distinguish the hierarchy for each of the businesses groups and companies within.
The global brand rollout was extensive and included comprehensive brand guidelines; a full stationery suite for all offices; print collateral from company brochures to annual reports and prospectuses; staff premium items from compendiums to umbrellas; all internal office signage and global website and intranet.