The identity consists of three water droplets that represented the three original apartments in the series that is now seven. SML has worked closely with Aquabelle to bring their vision to life through multiple brand expressions. The stationery suite, marketing materials, signage and billboards have been designed with a relaxed simplicity of style, with the distinct aqua and dark sea green palette significant throughout the visual system.

Designed to capture what the coastal location has to offer, we developed a series of illustrative icons that have the Aquabelle droplet integral to each. The icons identify the apartments from one another, play out across business cards and a postcard collection and into a colouring series for kids.

Aquabelle has been awarded Gold in the 2015 Victorian Tourism Awards and Bronze in the 2015 Australian Tourism Awards.