SML is an independent ideas driven brand agency. We create stand out brands that are meaningful and loved

 

Our experience is international and runs a broad spectrum. We have created global brands and given international vision to the smallest of startups. We love the big picture and we love the detail on every project.

Our team is open, curious, inventive and personable. Our breadth of experience in strategic and creative thinking, design and execution, gives us the flexibility and freedom to go anywhere an idea might take us. We are an interdisciplinary studio and place a high value on collaboration with our clients and other creative leaders – strategists, writers, artists, photographers and architects.

We experiment and engage with the fresh and the unexpected to create a unique voice for your brand. To establish a meaningful difference and touch the hearts and minds of your audience is our end game.

Please contact us at info@smldesign.com.au

Expertise


Brand Identity

Brand Strategy

Naming

Print Collateral

Digital Design

Packaging

Installations

Environment

Signage

Our Senior Team

Vanessa Ryan

Brand & Communication Specialist
Creative Strategist & Director
Founder SML

Lisa Park

Brand & Communication Design
Head of Design

Standout Partners

Paul Gardner

Business & Marketing Consulting
Director PGardner.com.au
Executive Director Dig+Fish, Brand Activation
Founder & Presenter PG Podcast

Lisa Lewers

Social Analyst
Research Visionary
Founder Lewers Research

Sally McNeill

Strategy & Project Management
Brand Strategist / Marketing & Design Consultant
Founder Crew

Chrissie Feagins

Creative & Content Strategy
Creative & Strategic Thinker / Copy & Content Curator
Founder Rainmaker

Meaningful Clients


Aminata Maternal Foundation
Aquabelle
ASOS
Bar Machiavelli
Behaviour Change Partners
Big Red Group
Bonds
Boston Consulting Group
Converse
Crosby Textor
David Lawrence
DFO Ukraine
Ecosmart
Fenton Stephens
Get Started
Hourigan International
Inschool Australia
Kiko Swim
Kit Collective
LiteGRP
Little Leaf Co
Luna Park Melbourne
Manalto
Marcs
Mattel
McCall & Green
Melissa Hong Kong
Memocorp
Miller Street Partners
Mirvac
Mr Cook
Net-a-Porter
Nicole Fendel Jewellery
Nike
Pacific Brands
Paul Bangay
Paul Gardner
PEPR
Peter Alexander
Phuel
Rare Earth Foundation
Richardson & Wrench
SBS
Sheridan
ST&P
Steve Back Photography
STW
Superfuture
Tandem
The Branding Agency Hong Kong
The Grampians
The Star
Trouver
Victoria Tourism
Westpac
Webster Group

Loved Awards


2018 graphis GOLD | Luna Park identity

2017 graphis PLATINUM & GOLD | LITEWALL identity

2017 graphis silver | KIT COLLECTIVE identity

2017 graphis silver | TROUVER identity

2017 graphis silver | FIRST CHOICE identity

2017 graphis silver | KINETEC identity

2017 GRAPHIS MERIT | BAR MACHIAVELLI identity

2016 graphis silver | The aminata maternal foundation identity

2016 graphis merit | kiko identity

2016 graphis merit | little leaf co identity

2016 graphis merit | songbird

2015 graphis merit | rare earth oils packaging

2013 Graphis Gold | mrcook identity

2013 Graphis silver | behaviour change identity

2012 One Show NY merit | mrcook

2011 Graphis gold | sT&P identity

2011 Graphis gold | waterfront identity